Marlborough RFC

The Common, Frees Avenue, Marlborough, Wiltshire, SN8 1DL

01672 514717

www.marlboroughrugbyclub.co.uk

 

A new Club Development Plan (2007/08 – 2010/11) (Work In Progress, draft 10/2007)

 

1.      Audit / Where are we now?

 

Strengths

Weaknesses

·         Facilities:

o        Clubhouse is reasonably new (8 years old)

·         Volunteers:

o        Small team of highly committed volunteer helpers

·         Family feel

·         Playing - Senior

o        1st XV ‘on the up’ / 2nd XV re-established

o        Paid coach

·         Junior Section:

o        Strong U7 – U13; ~ 20 players / age group

·         Finances:

o        Reasonable war chest

o        Sponsorship relationships – Burmah Castrol; Hills; Musgrave Management Services

·         Supporting bodies

o        Good relationship with Marlborough Town Council (landlord)

o        Good relationship with Kennet SDO (Amanda Cox); Wiltshire RDO (Simon Culley); Wiltshire GB co-ordinator (Jo Gay)

·         Little interaction with wider rugby community beyond playing – Marlborough seen as ‘loners’?

·         Finances / Administration:

o        Subsistence existence

o        Losses in last two financial years

o        Over-reliance on a couple of sponsors – sporadic / opportunistic; not planned

o        Management systems are weak

·         Facilities:

o        Clubhouse footprint is tightly defined & only 2 changing rooms (~ 44 (22 x 2) changing spaces)

o        Lack of storage facilities

o        Portable flood lights – makes winter training difficult

o        Pitch maintenance could be improved

·         Volunteers:

o        Too few volunteer helpers

o        Poor record at retention of retiring players in club activities

·         Junior Section / School liaison:

o        Junior section only extends U7 – U13

o        Poor links to local schools – secondary & primary

o        Too few coaches & volunteers; coach recruitment & development is poor

 

Opportunities

Threats

·         Interest in rugby growing nationally – Marlborough is ideal ‘rugby territory’

·         Government keen to increase participation in sport to address health & fitness of population

·         Increase non-playing income – facility rental, sponsorship

·         Increase playing strength – build on re-establishment 2nd XV

·         Bridge current gap between juniors and seniors

·         Build links to schools (St Johns need more playing field facilities) – secondary & primary

·         Use ClubMark and Seal of Approval to provide template for upgrade of management systems

·         Players (both juniors and seniors) lost to other sports

·         Lack of Youth (U14 – Colts) section adversely affects recruitment at mini & midi level

·         Junior section players lost to other clubs

·         Pace of change is too great?

 

 

2.      Vision / Where do we want to go?

 

Vision:

 

Social:

 

Players – Junior Section:

 

Players – Senior Section:

 

Coaches:

 

Referees:

 

Volunteers / Management:

 

Equity / Medical / Welfare:

 

Club Links:

 

Promotion & Publicity:

 

Facilities:

 

Legal / Administration:

 

Tournaments, Competitions, Matches & Festivals

 

VPs:

 


Development Plan

 

Development Area:

Social

Version:

1

Evidence Checklist

Action Plan

Evidence

Criteria

Evidence

How

Who

When

Cost

Tick & date

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

Development Area:

Players

Version:

 

Evidence Checklist

Action Plan

Evidence

Criteria

Evidence

How

Who

When

Cost

Tick & date